All Posts byArpita Mishra

Follow

About the Author

When I am not writing or creating courses to help others, you can find me baking delicious dark chocolate cakes and cookies, running barefoot, cleaning up my mess, irritating people close to me or just sleeping like a sloth, probably 14 hours a day.

Aug 04

5 Ways To Drive Targeted Traffic To Your Website

By Arpita Mishra | Blog , Online Marketing

Although it is important to generate high volumes of traffic to a website, it is important for this traffic be targeted such that the people who visit your website are likely to buy the services and products you offer on your website.

Since promoting your website can take some effort and money, you don’t want to just anyone to visit your site. Instead, you only want people who would be interested in what you have to offer.

This article outlines how you can build a steady stream of visitors to your website who are targeted and likely to bring you sales.

1

Know your target customers and make sure that all your advertising campaigns are targeted at these customers. This means that you must use all the necessary keywords which define your potential customers in all your advertising campaigns. If you are using Google Adwords, your advert must specify the targeted customers. If you are writing articles as a way of promoting your website, your articles must contain the keywords for your niche.

2

List your website with top search engines and directories in categories that suit your niche. If your website is about selling products or services that relate to making money online for example, get your website listed under this category on relevant websites. This means that people who are looking for this specific information that relate to your website will easily find your website.

3

Advertise your website in relevant forums and online groups. The more you know about your potential customers, the better you will know where to find them. This means you can go to the relevant forums or online groups where your customers are and you can advertise your website there through having your website URL in your signature when you make posts in these forums. People in forums that related to your niche are targeted customers who have high potential to buy from your website.

4

Write articles that are rich with your keywords. Your articles get picked up and published by many websites, e-zines and directories. You can therefore quickly have thousands of back links pointing to your website. It is therefore important that all your articles have several of your keywords so that when people type these keywords on search engines while looking for information, your website comes up and ranks high on these search engines. This drives targeted traffic to your website.

5

Use your own e-zine and other related e-zines to advertise your website. By publishing your own e-zine, you already have many prospects who are interested in what you have to offer. Make sure that your e-zine has new content and gives away some free report or e-books to your subscribers. Make sure that your website URL is added in all your e-zine publications. Identify other e-zines with a readership that matches your target niche market and advertise your website in these e-zines.

Research and look for other web sites where your target customers visit and inquire about advertising your website on these websites.

If you want to increase your conversion rate and boost your sales, you need to have targeted visitors on your website.

Aug 04

3 Traffic Tactics That Won’t Cost You A Cent

By Arpita Mishra | Blog , Online Marketing

 

Are you constantly banging your head in frustration on not receiving all the internet traffic you would like to get to your web site? Are you tormented from information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you dejected of people trying day and night to harassing you to max out your credit card and get loans for Google clicks, and in the process loose your credit score? Are you stupefied by the way your website just dropped out of the Google search results? Or are you just too broke and all you have to rely on is getting some free website traffic tactics?

You can employ website traffic tactics without spending dime. However, knowing how is the real deal. Here’s the score:

Link it

Of all the effective website traffic tactics that can get you best results, linking to and from other websites is the one of the most widely-used method. Just make sure that the Internet business you are exchanging links with is relatively if not utterly related to your own business. And of course, don’t overkill as this might ban you from search engines.

Meet Meta Tags

Another way of to acquire your desired traffic for your website is through having your Meta tags contain usually used keywords that target your business. Meta tags help search engines in describing your web page. If you’re quite adept with the HTML aspect of your web pages, manipulating your meta tags would be a breeze.

Keyword-rich AND Sensible Content

Writing or acquiring articles that provide solid information regarding your business is one of the best ways. Making use of free keyword suggestion tools such as Overture will help you on which keyword or phrases to work on to better lead more traffic to your website. Making these write-ups very readable and genuinely informative will make you many repeat visitors to subsequently become repeat clients.

Submitting these articles to various article directory listings will provide more visibility for your business as long as you keep your resource box in tact to create for yourself numerous back links.

These methods, if employed properly, will not only make your web site popular but will make you achieve your most desirable result – higher conversion rate.

Aug 04

How To Do Targeted Email Marketing

By Arpita Mishra | Blog , Email Marketing

The 20th century has ushered in new developments in technology and one of the most useful and widely-used technologies we have now is the use of the internet. The internet revolution gave rise to a much modern means of communications and paved the way for email marketing.

Targeted email marketing is one of the most effective tools being used by internet marketers to get people to know more about their products, and ultimately to patronize their products. As what its name denotes, targeted email marketing are emails sent to one’s target market.

An email marketer does this buy devising a way to build as many email addresses of his target market. One of the most common strategies being used by email marketers is the sign-up box placed in their website. Most often, the sign up box pops up in the website and asks the internet user if he wants to avail of certain products for free. These products can come in the form of newsletters, white papers, recipes, or just about anything to encourage the user to sign up and reveal his email address.

Once the user has signed up, he will be asked to check several boxes as to what products he would prefer to receive and on what topics. Through the sign up process, the webmaster gets not only the user’s address but his preferences, hobbies, interests and other matters that would b e useful for internet marketers.

The target markets or users that have signed up for newsletters or any free items would then receive the newsletters weekly, depending on the program being used by the webmaster. Such newsletters will include topics that are of interest to the user. If the internet marketer is selling health-related products then perhaps the newsletter will feature interesting topics on health, proper diet, even healthy recipes. With the newsletters are especial offers about the products being sold. Unknowingly, the user is being bombarded with information which would make him give in and realize that he has a need for the products being sold.

A good email marketer will use soft selling and not hard selling in advertising g his products through the newsletters. Having the right information about the target market will create the difference in successful email marketing. The more you know about the interests and buying habits of your target market, the more chances of you giving him the necessary materials to encourage him to buy your products.

To be effective, targeted email marketing must make use of a strong headline. The marketer must make a proposition to his target market, and make it easy for the target market to respond to such proposition by making a possible set of actions available to him in just one click.

No reader would give even a glance at a piece of material which does not have an interesting headline. The first thing the reader will look at is the headline so it must be captivating and complete in itself. Man is by nature egoistic so take advantage of this knowledge and condition and make your target market believe that the article was specifically written for him. From the headline itself, make your readers feel that they are reading something that would make a difference in their lives. Something t hat would enhance their beauty, body and mind. The clincher here though, is that most readers would take a second d look at an article with the word sale in it.

You must believe in your product to make your sales pitch, which is in the guise of an article, more believable and more persuasive. If you do not believe in your product then it will show with your words. Words are magical and so powerful they can make or break your marketing campaign. So if you are not an effective writer then you better hire one if only to make your article more punchy and persuasive.

Make the readers fell that they have a need for the product and you are giving them a favor by making such products available to them. The magic word here is benefit; anything that would benefit your reader would persuade them to read and to make use of your product. Everyone wants to improve his beauty, his physique and his mind. Everyone wants to become a better person. Everyone wants to make money. Take your cue from these and you will not go wrong with the articles you supply your target market. However, do not give the readers everything in the email. If your goal is to increase website traffic, then give them something to salivate on which will encourage them to click the lick to your website.

Give your reader a choice as to what you want him to do after reading your email. Most emails have great articles that are persuasive. However, they failed to include choices of what they want their readers to do after reading the articles. And even if you presented choices of action to your readers, why should they do that? What would be their benefits if they follow your proposition and call to action?

And while you have much information to reveal in your email, do not tire your readers. Make the email short and concise. Your readers are busy people and they do not have all day top read your email. And even if they do have the rest of the day, they would not spend it reading your email especially if you do not offer them something in return.

Aug 04

The 3 Things To Avoid When Emailing Your List

By Arpita Mishra | Blog , Email Marketing

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1

Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undelivered messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are other bounce messages too. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2

Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3

Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Aug 04

7 Ways To Make Money Using Nothing More Than Your List

By Arpita Mishra | Blog , Email Marketing

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get.

Here are seven ways to make money using nothing more than your list.

1

Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2

Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3

Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4

You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5

Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6

Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7

Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Aug 04

6 Essential Tips For Boosting Your Affiliate Commissions

By Arpita Mishra | Affiliate Marketing , Blog

Some affiliates are very successful in earning commissions while others fail to make money online. What separates winners from losers in earning huge affiliate commissions?

This article presents six important tips that any affiliate can use to earn huge commissions.

1

Build your own mini site where you promote several affiliate programs for your niche. By focusing your site on one niche, you can offer several affiliate products that you can hand pick from that niche. This gives your website visitors options to buy any of your products, and this also boosts the sales you can make and the commissions you earn.

2

Publish your own e-zine and build a big list of subscribers. By doing this, you can then promote your affiliate products to your list on a regular basis.

3

Establish a marketing budget and the tools you will use to advertise your affiliate products. It is also important for you to test and track your ads and promotions for your affiliate programs to see which ones are the most effective.

4

Carry out product reviews of the affiliate products you promote, indicating which programs have paid you most, and outline their attractive features. This will inform your customers about your products, and will also help to drive traffic to your website. You can also recommend your affiliate programs on your website or in your e-zine, or on your blog. You can also recommend your affiliate programs to your visitors by having a section on your website and you list your favorite affiliate programs along with descriptions of their products or services. It is important that you make sure that your affiliate product reviews honest.

5

Give away freebies that have your affiliate links in them. This can involve giving away short reports, e-books or an e-course with your affiliate links in them. You can also invite your website visitors to give away your reports and e-books to their own friends or distribute to their lists.

6

Create a directory, and this directory can be for articles, e-zines, e-books or affiliate programs. You can add your affiliate links in your directories, which will in turn boost your commissions.

 

These six steps can help you dramatically increase your affiliate cheques. Follow them and you will soon see a major boost to your affiliate commissions!

Aug 04

3 Things All Affiliate Marketers Need To Survive Online

By Arpita Mishra | Affiliate Marketing , Blog

 

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1

Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2

Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3

Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving…