Category Archives for "Email Marketing"

Aug 04

How To Do Targeted Email Marketing

By Arpita Mishra | Blog , Email Marketing

The 20th century has ushered in new developments in technology and one of the most useful and widely-used technologies we have now is the use of the internet. The internet revolution gave rise to a much modern means of communications and paved the way for email marketing.

Targeted email marketing is one of the most effective tools being used by internet marketers to get people to know more about their products, and ultimately to patronize their products. As what its name denotes, targeted email marketing are emails sent to one’s target market.

An email marketer does this buy devising a way to build as many email addresses of his target market. One of the most common strategies being used by email marketers is the sign-up box placed in their website. Most often, the sign up box pops up in the website and asks the internet user if he wants to avail of certain products for free. These products can come in the form of newsletters, white papers, recipes, or just about anything to encourage the user to sign up and reveal his email address.

Once the user has signed up, he will be asked to check several boxes as to what products he would prefer to receive and on what topics. Through the sign up process, the webmaster gets not only the user’s address but his preferences, hobbies, interests and other matters that would b e useful for internet marketers.

The target markets or users that have signed up for newsletters or any free items would then receive the newsletters weekly, depending on the program being used by the webmaster. Such newsletters will include topics that are of interest to the user. If the internet marketer is selling health-related products then perhaps the newsletter will feature interesting topics on health, proper diet, even healthy recipes. With the newsletters are especial offers about the products being sold. Unknowingly, the user is being bombarded with information which would make him give in and realize that he has a need for the products being sold.

A good email marketer will use soft selling and not hard selling in advertising g his products through the newsletters. Having the right information about the target market will create the difference in successful email marketing. The more you know about the interests and buying habits of your target market, the more chances of you giving him the necessary materials to encourage him to buy your products.

To be effective, targeted email marketing must make use of a strong headline. The marketer must make a proposition to his target market, and make it easy for the target market to respond to such proposition by making a possible set of actions available to him in just one click.

No reader would give even a glance at a piece of material which does not have an interesting headline. The first thing the reader will look at is the headline so it must be captivating and complete in itself. Man is by nature egoistic so take advantage of this knowledge and condition and make your target market believe that the article was specifically written for him. From the headline itself, make your readers feel that they are reading something that would make a difference in their lives. Something t hat would enhance their beauty, body and mind. The clincher here though, is that most readers would take a second d look at an article with the word sale in it.

You must believe in your product to make your sales pitch, which is in the guise of an article, more believable and more persuasive. If you do not believe in your product then it will show with your words. Words are magical and so powerful they can make or break your marketing campaign. So if you are not an effective writer then you better hire one if only to make your article more punchy and persuasive.

Make the readers fell that they have a need for the product and you are giving them a favor by making such products available to them. The magic word here is benefit; anything that would benefit your reader would persuade them to read and to make use of your product. Everyone wants to improve his beauty, his physique and his mind. Everyone wants to become a better person. Everyone wants to make money. Take your cue from these and you will not go wrong with the articles you supply your target market. However, do not give the readers everything in the email. If your goal is to increase website traffic, then give them something to salivate on which will encourage them to click the lick to your website.

Give your reader a choice as to what you want him to do after reading your email. Most emails have great articles that are persuasive. However, they failed to include choices of what they want their readers to do after reading the articles. And even if you presented choices of action to your readers, why should they do that? What would be their benefits if they follow your proposition and call to action?

And while you have much information to reveal in your email, do not tire your readers. Make the email short and concise. Your readers are busy people and they do not have all day top read your email. And even if they do have the rest of the day, they would not spend it reading your email especially if you do not offer them something in return.

Aug 04

The 3 Things To Avoid When Emailing Your List

By Arpita Mishra | Blog , Email Marketing

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1

Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undelivered messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are other bounce messages too. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2

Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3

Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Aug 04

7 Ways To Make Money Using Nothing More Than Your List

By Arpita Mishra | Blog , Email Marketing

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get.

Here are seven ways to make money using nothing more than your list.

1

Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2

Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3

Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4

You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5

Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6

Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7

Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.